The pandemic has affected many businesses. In the last six or seven months, businesses that were thriving were left with diminished profits. Or worse, businesses were even forced to close due to safety protocols or because of losses.
Brick and mortar stores closed simply because they can’t accommodate people and maintain social distancing. Restaurants had no other choice but to reduce the tables that they can accommodate. However, if you will look closely, you will realize that a lot of these businesses survived because of the internet. There is a growing number of offices that have been abandoned without letting go of a single employee because they were able to profit despite the pandemic.
Work-from-home setup is now common. Plus, more people are productive when they are given the freedom to work at home.
The Secret to Success is Online?
Steve Barbarich who is an entrepreneur learned early on that the secret to success can be found online. He discovered this opportunity when he purchased a product online only to find out that it a lot of businesses lacked the right approach in aftersales.
From here, he started improving people’s eCommerce experience. He believes that word of mouth is still the best marketing strategy that can get a business more customers.
Steven Barbarich made it possible to move his products and improve the experience of his customers by looking closely at the trends that were developing online. He didn’t stop evolving along with technologies. Instead of thinking about the cost of adopting new technologies, he figured that these are things that can help improve the overall experience and could eventually drive sales.
One of the technologies that he adapted to his business is the use of a mobile-first approach. Today, your website won’t even rank if you are not going to have a mobile-friendly site. Plus, he also took the time and resources to come up with an app to make it easier for his customers to make an order and communicate with his company.
Going Online to Save Your Business
A lot of businesses today are struggling to open their stores since the cases are not yet fully resolved. Plus, you also can’t ignore the fact that a lot of people are hesitant to buy products and avail of services if they have to go out of their home.
Now is the best time to have a website or even have your own app. According to one survey, 63% of respondents mentioned that the pandemic changed the way they shop. And one of the changes is that more people are now buying online. They are having food delivered on their doorsteps instead of going to restaurants to eat.
It means that every business should go online. If you already have an established community on social media, it becomes easier to communicate with your market. You can ask them to support your venture and you will be surprised by how much it can affect your sales. If you haven’t started transitioning online, now is the best time to start. Who knows this might be able to save your business.
No comments:
Post a Comment